Logo and Branding Guide
The Holistic Environment
The Holistic Environment was a company of mulitple therapists such as massage therapists, reiki, chiropractors, as well as other self-care therapies all under one name and logo. The client wanted to incorporate a willow tree with a Lousiana theme as it is located in New Orleans. I created a connected logo that flowed simply from the willow to the Louisiana iconic swamp and its vegetation. I simplified the idea to surround the name. The different variations demonstrate how it could be all in white, and in full color that could be on different backgrounds such as T-shirts, posters, and on its main sign.
